Website Design / Redesign – WordPress Website Development & Hosting

Your website creates the first impression of your law firm. Because your ideal prospects do not know you yet, your website needs to build trust.

Elements of a good wordpress website design & development that converts include:

• Good Use of Brand Colors
• Easy Navigation
• Fonts and Typography
• Non-use of stock images
• Real Pictures (No stock images)
• Compliance with website standards
• Mobile responsive meeting Google guidelines
• Secure sites using HTTPS
• WordPress CMS: We use WP Engine for WordPress hosting as their platform offers enterprise-class, and optimized hosting for WordPress.

Local SEO/ SEM

At One SEO Company, we start the local SEO for legal practice process by conducting a technical SEO Audit which will help us determine what happened in the past with previous SEO company. What kind of link building strategy and how we can clean up or leverage what they left. Websites that convert and become a successful lead machines require more to search engine optimization than creating content and building links. Local SEO involves a firm having up to date grasp on the technical side of SEO, due to changing Google updates. As a Google Partner with multiple certifications, we excel in this area. We map out a plan that is predictable and profitable for our success. We also work with Google team that helps us bring their SEM expertise to help us chart the correct course of action.

Holistic Link Building

Organic or natural link building is every bit as necessary today as it was in the past. However, the way you go about doing this has changed. Our team has the experience and link outreach connections necessary to help your law firm build high quality, relevant links that will have a positive impact on your rankings. We only create Google safe links.

Content Writing – Blogs, Articles, Web Pages, Press Releases, Social Media

Content creation is the foundation of a successful website. However, content needs to be developed for users visiting your site. It needs to convey your brand value and tell a story. After we do a website launch having a good content marketing strategy, we create different types of content to help promote your brand. These types of content assets are.

• Blogs
• Articles
• Landing Pages
• Press Releases
• Micro-Content or Social Media Updates

Prudent digital marketing experts not only create these types of content but needs to understand how each content is distributed and promoted by creating a content calendar and developing campaigns for each category for content. Our content marketing plan for law firms  and digital marketing team of experts design a predictable traffic system that is made up of multiple campaigns that work hand in hand to acquire leads and sales for your business.

Social Media Promotion

From Facebook to Twitter, from Instagram to LinkedIn, there are many social media platforms out there. Not every social media platform is suitable for a law firm. With our help based on the areas of law you practice we will build a social media marketing playbook that’s ideal for your desired client demographic and psychographic type of client. Most digital marketing companies will recommend you all the platforms and post pictures of cute pets and animals. That’s not the right way to build an audience on these social networks.

Conversion Optimization

Predictable website growth only happens when you can narrow down to your perfect customer. You law firms want a quality case that converts. This process is called conversion rate optimization. It’s one thing to drive traffic to your website. It’s another thing entirely to turn visitors into your client. By building an ideal customer “AVATAR,” we can create a perfect marketing funnel by studying analytical data using our various conversation rate optimization (CRO) techniques to help you get quality cases for your law firms. GUARANTEED!

Google Advertising

Paid Media – Google, Bing & Yahoo Gemini Advertising & Facebook Ads

1. Through paid advertising strategy, you can be rest assured that your target audience will be able to find your website.
2. Our AdWords copywriting ensures that your ad copy is created to attract visitors. From there, we will continue to test different variations to determine what works best.
3. As a Google Partner, we know Google Advertising at its best. We also use third-party tools like Wordstream to crack the search DNA. Simply put, Our approach will help you outdo the competition, lower your costs, and improve your click-through rate. Learn more about our Search Marketing & Retargeting here.

Google Advertising Based on Successful Ads

No Guess Work

Backed by Google Intelligence as Partner

Conversion Optimization

Predictable website growth only happens when you can narrow down to your perfect customer. You law firms want a quality case that converts. This process is called conversion rate optimization. It’s one thing to drive traffic to your website. It’s another thing entirely to turn visitors into your client. By building an ideal customer “AVATAR,” we can create a perfect marketing funnel by studying analytical data using our various conversation rate optimization (CRO) techniques to help you get quality cases for your law firms. GUARANTEED!

Web Analytics – Storytelling by Learning Data

It’s imperative that you have a clear understanding of the activity on your website. From the number of visitors to top pages, every piece of data is essential. Through our unique approach to web analytics, you can begin to share a better story with your audience. We use various tools like Google Analytics, Mixpanel and website logs to study the data to help us A/B test different marketing campaigns.