It's not as difficult as it sounds
We know, we know...all of this marketing jargon can be quite confusing. And to the untrained eye, it is. Not to worry. VIZABILITY is here to guide you through the entire process and help you make an educated decision about what marketing tactic is best for you.
Simply put, Search Engine Marketing (SEM) is the combination of Search Engine Optimization and Pay Per Click ads (PPC).
PPC is paid adversing where you pay the major search engines a monthly fee and they place your ad along the top and right vertical sections of the page. These ads are called sponsored ads.
Alternatively, natural or "organic" marketing is where you specialize in placing your web site using organic results and not a paid advertisement.
Check out Google Local SEO
