Please read my HYPE FREE Report before you throw away your hard earned money. The attorney digital marketing space is not regulated, which opens the door for many companies to make all sorts of claims. So how do you weed through the good and bad ones to select the right kind of expert to help you get cases from the Internet using the various mediums available. First, take inventory of the following to see if the person/company you are dealing with meets or exceeds these requirements:

1. Has the company done this for other attorneys? – If the answer is yes. Get three references and call their clients. Make sure you speak directly with a partner who handles marketing for the firm. When you speak with the partner, don’t be shy when it comes to inquiring about the number of cases they get, and the percentage of those that are good cases that convert. These metrics will help you know if the marketing expert knows the legal intake and lead generation principles for law. You want quality cases not spam.
2. Another essential question that should be asked is: Was the firm impacted by Google penalties due to the lawyer marketing expert’s tactics? Since 2012 there have been many Google updates including Panda, Penguin, and Hummingbird. If the expert has implemented white hat SEO, the website would not have be impacted. There are many ways to check. Without getting into the technical details of this, if you think your site may need an audit please call me, Qamar Zaman, directly at 214-915-0517​.
3. Does the incumbent company have a minimum of 3 years of law firm marketing, website design, blog writing and intake experience? – These components are very crucial and the attorney marketing expert you are discussing your goals with should get a A grade in each subject. You are going to spend your hard earned money so don’t settle for someone who does not measure up for all key components.
4. Blog Writing: Does the expert rely on the in-house expertise of it’s own legal content development team?