Siloing is a term usually used together with SEO. It is a commonly heard phrase but only few know about what it really means. For a better understanding about Website Silo Architecture, let me break down the most common topics surrounding this term.
What is SEO Silo Theming?
Website Silo Architecture is a white hat SEO technique that includes building a themed website, organizing its contents basing on the different targeted keywords that you will used to promote your site. This technique will help search engine sites to clear out what your website is all about, therefore increasing the chance for your site to be acknowledged and promoted according to its relevancy for your targeted keywords.
Building a silo is grouping information found on your website according to its similarity and relatedness. Search engine sites like Google award and index websites according to its keyword relevancy based on the page and the rest of the site with relevant content.
Who Was The First To Talk About and Teach SEO Website Silo Architecture?
“Siloing is a way to identify the concept of grouping related information into distinct sections within a website”, was according to Bruce Clay in his article on Website Silo Architecture. To read more about his work, you can check out his site: SEO Siloing: How to build a website silo architecture. But the first person to successfully systematize this method was the popular Theme Zoom Software Architect Sue Bell.
Oftentimes, some great websites are not shown in search engine results page (SERPs) because they lack certain organic search engine optimization strategy. That’s why some articles about SEO provide search engine optimization tips that include giving attention to subject relevance or otherwise known as silo website architecture. The goal of building a themed site effectively is by grouping topics into theme-specific categories or silos and the goal of a site in order to have a better ranking is to decide what the site is really all about and what it is not. Keep in mind that rankings can be spoiled either by including irrelevant content in your site or having too diminutive content about a particular subject.